Qcumber wins Fresh Ideas Awards

Qcumber has been named as the most innovative new product for 2013 at one of the country’s largest industry events, receiving two prestigious awards.

The cucumber flavour soft drink was named winner of the Best Drinks Category Product Innovation at the Best of British Gala Dinner at the International Food and Drink Exhibition yesterday, as well being named the overall winner in the ‘Fresh Ideas’ category, winning the award for The Outstanding New Product Innovation at IFE13.

Brand spokesperson, Graham Carr-Smith, said: “There are so many creative and innovative new ideas from around the world at the event that we were delighted to receive just one of these awards, so of course we were absolutely ecstatic to be named the overall winner of Fresh Ideas.

“Qcumber has proved to be very popular since its launch in July, and we believe its success is down to the fact that it can be adapted to suit every occasion whether it’s an everyday soft drink, or as part of a creative cocktail.”

The awards were presented at the Best of British Gala Dinner, during the International Food and Drink Exhibition, at the Tower Hotel in London on Monday 18th March.

Made from 100% natural ingredients, Qcumber is free from; artificial sweeteners, colours, preservatives and flavourings; and contains just 67 calories per 250ml.  It is currently available from Ocado in 750ml bottles, at £2.60p.

Find out more at IFE.co.uk, Click Here

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