This month Qcumber’s redesign and re-launch has been in The Grocer magazine, a leading weekly food & drink magazine.

Qcumber, the award-winning, unique and refreshing soft drink created from a blend of natural cucumber essence and gently sparkling spring water, is celebrating its first anniversary with a design makeover and a new bottle size.

Alongside the existing 750ml glass bottle, a new 330ml bottle size is being launched; this will open up new usage occasions for the cucumber-flavoured drink and appeal to on-trade stockists preferring single-serve sizes.

To better reflect the cool, fresh taste of Qcumber, the brand will now be available in clear glass bottles and will also benefit from enhanced label graphics which will help communicate its unique flavour.

In addition to the new bottle, QCumber has announced a minor revision of its recipe to give it an improved taste.

This year has been a busy one for the brand, the highlight of which was receiving the ‘Outstanding New Product Innovation’ award at IFE13, the international food and drink event held biennially in London.

Qcumber impressed judges so much that not only was it named ‘Best Drinks Category Product Innovation’, but it went on to fight off stiff competition and win the overall innovation award across all product categories.
Speaking about the product, Qcumber founder Graham Carr-Smith says: “It’s been a wonderful year for Qcumber and we’re really pleased to be making these developments in a concerted effort to maximise the brand’s potential. Encapsulating the idyll of the quintessential British summer, Qcumber is a unique product and is perfect for on-trade outlets looking to offer their customers a great-tasting and unusual offering.

“Qcumber is made from 100% natural ingredients and is free from artificial sweeteners, colours, preservatives and flavourings, and contains around a quarter of a cucumber per 750ml bottle. It’s wonderful as a soft drink in its own right and is also great used as a mixer with gin or vodka, or even as a cocktail ingredient. We’ve had a fabulous first 12 months and, with the current enhancements set to build appeal further, the brand is in great shape to go on to even greater levels of success. Consumers are always on the look-out for something new and interesting when it comes to drinks, and smart operators will spot that Qcumber has the potential to be a great addition to their range”, concludes Carr-Smith.

July 1, 2013February 17, 2014

Qcumber is a new, unique and refreshing soft drink, inspired by the idyll of an English summer.

The effervescent and individual taste has been created by using a blend of natural cucumber essence and gently sparkling spring water, creating the fresh flavour which is Qcumber.

The distilling process has resulted in a fruit based drink unlike any other, providing a cool, refreshing drink that sublimely transports you to a taste of summer.

Made from 100% natural ingredients, Qcumber is free from; artificial sweeteners, colours, preservatives and flavourings; and contains just 67 calories per 250ml.

The Ingredient

Quintessentially British, famous as a key ingredient in afternoon tea, cucumbers have been a favourite of the nation for centuries. Technically a fruit, although commonly referred to as a salad vegetable, cucumbers are not only used to make the delicious Qcumber, they also contain an array of beneficial properties.

Famous for the phrase ‘cool as a cucumber’, they can be up to 20% cooler inside than the surrounding air temperature.

Low in calories and fat, cucumbers also contains many vitamins and minerals that make them a healthy choice – such as potassium, magnesium and fibre that work effectively for regulating blood pressure.

Due to a high silica content, cucumbers can help to prevent splitting and spoiling of nails of the fingers and toes, and stimulate hair growth.